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European Union
AI-content disclosure obligation
Regulation (EU) 2024/1689 (AI Act), Article 50
Not yet reviewed by an attorney. Primary text last checked September 1, 2026. This summary may be incomplete — see the open items below.
Disclose the deepfake to viewers. This duty falls on the person or business publishing the content. Applies even to creators based elsewhere, if the audience is here. A platform's own automatic AI label does not satisfy this duty on its own.
- Effective
- 2026-08-02
- Applies to
- deployer
- Extraterritorial
- Yes
- Penalty
- Up to €15 million or 3% of worldwide annual turnover
Notes
- Disclosure required 'upon first exposure,' clearly and distinguishably.
- Confirmed: a platform's own automatic AI label does not satisfy this duty on its own — the European Commission's own FAQ says deployers 'cannot simply rely on the machine-readable marking embedded... by the provider.'
Open items before this is fully reliable
- Provider-side machine-readable marking duty (Art. 50(2)) is separate from the deployer disclosure duty modeled here — confirmed pushed to 2026-12-02 for systems already on market by the Digital Omnibus (Reg. 2026/1744, in force 2026-07-27), not yet modeled as its own row (would be appliesTo: provider).
- Deepfake definition (Art. 3(60)) and its 'recognizable resemblance + real-or-plausible existence' test not encoded here — this row only flags that a duty exists, not the full legal test.
- Artistic/satirical works get a lighter disclosure duty under Art. 50(4) — not modeled as an exception.