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India
AI-content disclosure obligation
IT (Intermediary Guidelines and Digital Media Ethics Code) Amendment Rules, 2026
Not yet reviewed by an attorney. Primary text last checked September 1, 2026. This summary may be incomplete — see the open items below.
Mark the output as AI-generated. This duty falls on both the AI tool/platform and the publisher. A platform's own automatic AI label does not satisfy this duty on its own.
- Effective
- 2026-02-20
- Applies to
- both
- Extraterritorial
- No
- Penalty
- Not confirmed
Notes
- Removal or editing of a synthetic-content label by anyone is separately prohibited.
Open items before this is fully reliable
- Enforcement mechanism is indirect: Significant Social Media Intermediaries must require users to affirmatively declare and verify synthetic content before publishing, enforced against the PLATFORM via loss of Section 79 safe-harbor immunity — not a direct fine on the individual creator. Not modeled as a distinct enforcement mechanism.