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South Korea
AI-content disclosure obligation
2 separate instruments apply here — modeled as distinct rows since they carry different dates and scopes.
Framework Act on the Development of AI and Establishment of Trust ('AI Basic Act'), Article 31
Not yet reviewed by an attorney. Primary text last checked September 1, 2026. This summary may be incomplete — see the open items below.
Mark the output as AI-generated. This duty falls on both the AI tool/platform and the publisher. A platform's own automatic AI label does not satisfy this duty on its own.
- Effective
- 2026-01-22
- Applies to
- both
- Extraterritorial
- No
- Penalty
- Up to KRW 30 million
Notes
- Originally conflated in this product's data with the advertising-specific rule below — they are two separate instruments with two separate dates. See kr-fair-labeling-ads.
Open items before this is fully reliable
- General-purpose labeling duty on 'AI Business Operators' broadly — precise scope of who counts as an operator (vs. a downstream user of an AI tool, i.e. most individual creators) not fully confirmed.
Fair Trade Commission review guidelines under the Fair Labeling and Advertising Act ('virtual character' labeling)
Not yet reviewed by an attorney. Primary text last checked September 1, 2026. This summary may be incomplete — see the open items below.
Mark the output as AI-generated. This duty falls on the person or business publishing the content. A platform's own automatic AI label does not satisfy this duty on its own.
- Effective
- 2026-06-01
- Applies to
- deployer
- Extraterritorial
- No
- Penalty
- Not confirmed
Open items before this is fully reliable
- Scoped specifically to AI-generated endorsers/performers in advertising — narrower than the general Article 31 duty above.