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New York
AI-content disclosure obligation
S.8420-A / A.8887-B, amending General Business Law §396-b
Verified against primary text as of September 1, 2026.
Disclose the deepfake to viewers. This duty falls on the person or business publishing the content. A platform's own automatic AI label does not satisfy this duty on its own.
- Effective
- 2026-06-09
- Applies to
- deployer
- Extraterritorial
- No
- Penalty
- $1,000 first violation / $5,000 subsequent violations
Notes
- Scope confirmed advertising-only: visual/audiovisual ads distributed to NY consumers featuring a synthetic performer (a non-real, AI-generated human likeness) — does not reach general (non-advertising) creator content.
Pending / recent legislation
Not enacted statutes Preclearance calculates against yet — tracked bills, checked against the legislature's own bill-status page rather than a news summary.
S825B / A774Passed one chamber
Child-influencer trust-account and deletion-right bill. Coogan-style blocked trust-account requirement plus an under-18 deletion right. Passed the Senate 59-1 on 2026-06-01; companion A774 was in the Assembly Labor Committee as of the last check.
Sponsor: Sen. John Liu
https://www.nysenate.gov/legislation/bills/2025/s825Checked 2026-09-01